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Nike has been criticized for contracting with factories in countries such as China,nike air jordans environment impact assessment Ord,air jordans, Vietnam, Indonesia and Mexico. Vietnam Labour Watch, an activist group,air jordans air jordan ix, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been halted.[23] The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the free trade zones where their goods are typically manufactured. Sources of this criticism include Naomi Klein's book No Logo and Michael Moore's documentaries.

Nike has been criticized about ads which referred to empowering women in the U.S. while engaging in practices in East Asian factories which some felt disempowered women.

During the 1990s, Nike faced criticism for use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice of child labor, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.

In 2001 a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike. In the documentary, six girls were focused on, all of whom worked seven days a week, often 16 hours a day.

Campaigns have been taken up by many colleges and universities, especially anti-globalisation groups as well as several anti-sweatshop groups such as the United Students Against Sweatshops. Despite these campaigns, however, Nike's annual revenues have increased from .4 billion in 1996 to nearly billion in 2007, according to the company's annual reports.

A July 2008 investigation by Australian Channel 7 News found a large number of cases involving forced labour in one of the biggest Nike apparel factories. The factory located in Malaysia was filmed by an undercover crew who found instances of squalid living conditions and forced labour. Nike have since stated that they will take corrective action to ensure the continued abuse does not occur.

Following Liu Xiang's withdrawal from the 2008 Olympics, Nike admitted seeking help from ",air jordans air jordan 2009;relevant government departments" in the Chinese government to track down and identify an anonymous Internet poster.